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Sales is very action oriented - How many leads? How many appointments? How many proposals?
Marketing is very product oriented - Collateral out on time? Message agreed to? Awareness increasing?
Both sales and marketing have the same goal - increase sales. But because key measurements of success don't align directly coordination of efforts is usually less than optimal.
By creating a feedback loop that delivers more customizable material to the sales force, effort in both departments can become more efficient.
The goal is to get just the right information back and forth between customer, sales and marketing efficiently and meaningfully.
JSMI works with your teams to identify obsolete information flows, unanswered customer needs and more efficient delivery mechanisms that can be implemented in ways that positively impact budgets and results.
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