Why we are. (A bit metaphysical to be sure, but important anyway.)

LaVonn Schlegel, President, writes:

Ten years ago I set out to create The-Marketing-Group-I-Could-Never-Find while developing and running businesses at Hallmark Cards, Sprint and Ameritech. I was looking for a trusted resource for marketing advice that provided both new & old as well as synergistic & disruptive answers that were not tied to a single tactic or communication channel.

Since then we have developed a business consulting group that works with a distinct marketing perspective. This allows us to work with companies in diverse fields define opportunities and maximize the impact of budget, personnel and message!

What we do. (The short version.)

We offer business consulting services from a marketing perspective. This provides a very sales oriented view of strategic development, product development, operations and communications.

We help organizations like yours tap their own creative genius to succeed in the marketplace. (That's right -- We think you already have the right stuff!)

We build business programs around three related areas:

• Strategic Business Development - Aim

Why care?

Did you know that the biggest obstacle to great strategy is not your competition or marketplace, but your own organization?

Think of these numbers: 60% of employees admit complete boredom with their jobs; 80% of leads are typically lost, ignored or discarded; Less than a third of manufacturing firms surveyed were actively pursuing new technology and processes for their product lines.

Even the best-run organization struggles to overcome barriers like these to strategic innovation, creative disruption and brand building.

Unleashing strategic creativity is a journey, not just a one time event.

To help organizations unleash creative power we have put together two key programs :

If you work hard to follow your customer's lead,
you will soon find somebody else leading your customer. (Tickle File)